UE BOOM targeted mailing

 

The task

Deliver a compelling reason to the three key technology buyers at John Lewis and Harrods that UE BOOM Speakers are a product they should stock.

The answer
With sales at Apple stores booming, Fourone created personalised mock greengrocer's stalls containing two BOOM's, background info and hand delivered them to John Lewis and Harrods head office in London. Both stores are now one of UE BOOMs main stockists.