UE BOOM Love it or leave it campaign

 

The task

Create a campaign promoting UE BOOM 30 day free trial.

The answer
Ultimate Ears has transformed the way people listen to music, together, out in the world. They've made music social. As this was a seasonal, pre-summer holiday promotion, Fourone placed the UE BOOM wireless speaker in a summery environment - utilising lifestyle imagery and making a splash to hammer home its waterproof USP. The creative featured in John Lewis and Currys, as well as online sites such as Amazon and Dixons.