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Leicester NHS Trust branding

 

The task

Re-launch and create a new brand for a local community health service.

The answer
To help create collective support and enthusiasm for the initiative, Fourone proposed that staff members should be closely involved and feature in the campaign. From the creation of a lockup, slogan and an overall branding, the new identity was applied to stationery, signage, internal communications, advertising, literature and electronic/digital channels.