John Lewis in-store playtable

 

The task

SONOS acquired an area of prime retail space in John Lewis's flagship store on Oxford Street.

The answer
A house floor plan playtable that demonstrated simply and effectively how the SONOS wireless speaker system works. Customers could choose songs to play in various rooms, or hit party mode and have everything playing at once. Customer engagement was key, and the success of the Oxford Street store rolled out across other key sites.