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Casio Projectors warranty campaign

 

The task

To build on Casio's reputation as the only projector manufacturer to offer a full five year, 10,000 hour warranty.

The answer
A bold, typographic style, set against a vibrant lime green background enabled the campaign to standout from the corporate blues and greys that crowd this market. Casio's unique lamp-free projectors are fast gaining a reputation as the future-proof choice, particularly in the education sector. Fourone are continuing to help Casio further develop this area of the business and recent figures have shown the target audience are beginning to see the light.