Casio EPoS for landlords campaign

 

The task

To promote the latest Casio EPoS (Electronic Point of Sale) tills and software to publicans, landlords and brewery chains.

The answer
Fourone created Casio's very own EPoS brand combined with a word play message that was right at home with this target audience. 'Flippin' easy pub management' took the form of a beer mat flipping box set handed out to visitors who attended the roadshow, along with press ads.