Air Products Maxx Cut & Weld


The task

Air Products launched a new welding cylinder to DIY enthusiasts, with the same capabilities used in heavy industry applications.

The answer
Conceptual imagery that showed the two extremes – combining architectural structures and construction sites with smaller, niche projects such as classic car restoration and artistic sculptures. The concepts were displayed at poster sites in agent depots, trade press ads and exhibition stands – supported by a bespoke brochure.